Headshot Photography Tips for Amazing Pictures Every Time

Creating a perfect headshot is more than just snapping a picture of someone’s face. It’s about showcasing their personality, and professionalism, and capturing an image that truly resonates with their audience. A well-taken headshot can make a powerful first impression, essential for everything from LinkedIn profiles to personal branding. These headshot photography tips aim to elevate your photos, helping you take captivating shots every time. By focusing on elements like tone, clothing, lighting, and background, you can achieve amazing headshots that stand out.

1. Define the Tone and Purpose of the Headshot

One of the first headshot photography tips to remember is to define the tone and purpose of the headshot before you even pick up the camera. Are you aiming to create a serious, corporate-style headshot, or are you going for a more relaxed, approachable vibe? Defining the tone is essential as it directs every other aspect of the headshot, from the choice of clothing and background to the subject’s facial expressions. A cohesive tone ensures the result is both professional and aligned with the subject’s goals.

Tip for Success: Think about the profession of the subject when establishing the tone. For example, a lawyer may require a more formal, subdued look, while a designer or artist might prefer a casual and creative style. Keeping the tone consistent throughout the session is crucial for creating a headshot that meets its intended purpose. By following this headshot photography tip, you set a clear foundation for the shoot.

2. Select Clothing that Complements the Headshot

Choosing the right clothing is a foundational headshot photography tip that can make a significant difference in the overall look of the image. The outfit chosen should align with the tone and purpose of the headshot, as attire conveys personality and professionalism. Clean, simple clothing without overly bold patterns is usually a safe choice, as it directs the viewer’s focus towards the subject’s face rather than their outfit. Additionally, avoiding distracting accessories helps keep the attention where it belongs: on the subject.

Tip for Success: Encourage your subject to bring several outfit options to allow for flexibility. An alternative outfit can come in handy if the primary choice clashes with the background or simply doesn’t photograph well. Neutral colors typically work best, helping to maintain the professional appeal of the headshot. Sticking to this headshot photography tip ensures that the subject’s clothing complements, rather than overshadows, their appearance.

3. Makeup Matters: Keep it Simple and Natural

An essential headshot photography tip involves the application of makeup. Makeup in a headshot should highlight the subject’s best features and minimize any imperfections. The goal is to create a polished look that feels natural rather than overdone. Heavy makeup or glittery products should be avoided as they can reflect harshly under studio lighting, drawing attention away from the subject’s expression and facial features.

Tip for Success: Natural, matte makeup is ideal for headshot photography, as it prevents unnecessary shine and ensures that the subject’s features are clear and unobstructed. This headshot photography tip is especially useful for creating professional images that retain the subject’s natural beauty. Keeping the makeup subtle allows the subject’s face to remain the primary focal point of the image.

4. Background Choice: Studio, Outdoors, or Minimalist Backdrops

Selecting an appropriate background is another crucial headshot photography tip that impacts the overall feel of the image. Backgrounds play a role in defining the headshot’s tone and purpose. For a corporate headshot intended for LinkedIn, a clean, neutral background may be best. For personal branding, creative or outdoor backgrounds can add personality, provided they don’t detract from the main focus: the subject.

Tip for Success: While plain backgrounds are often ideal for professional headshots, outdoor settings can work if they’re carefully chosen. Keep distractions to a minimum and avoid busy surroundings that could draw attention away from the subject. Following this headshot photography tip ensures that the subject remains the highlight of the photo, while the background provides just enough context.

5. Create a Positive and Relaxed Atmosphere

Creating a positive atmosphere is one of the most valuable headshot photography tips, as it significantly affects the quality of the final image. Many people find it nerve-wracking to be in front of a camera, and that tension can show in the photograph. Building rapport with the subject can help them relax, making it easier for you to capture a natural and confident expression that feels genuine.

Tip for Success: Start with a few lighthearted test shots to help the subject loosen up. Playing their favorite music or offering positive feedback throughout the session can also make a difference. Most people are not experienced models, so a little encouragement goes a long way in capturing the best version of them. By following this headshot photography tip, you’ll create a relaxed environment that makes the subject shine.

6. Positioning and Angles: Focus on Composition

One of the lesser-discussed yet crucial headshot photography tips is mastering positioning and angles. Good composition ensures that the subject stands out in the frame and is presented in the most flattering way possible. Headshots typically emphasize the face, but that doesn’t mean the subject needs to be centered in every shot.

Tip for Success: Use the rule of thirds to add interest to your composition. Positioning the subject slightly off-center, for instance, can make the headshot more dynamic. This headshot photography tip is a great way to make the image visually engaging while leaving room for cropping or adjustments. Play with different angles to determine which one suits the subject best.

7. Make Small Adjustments Throughout the Shoot

Another practical headshot photography tip is to continuously fine-tune the session as you go. Pausing periodically to review your shots can help you spot minor issues, such as lighting inconsistencies, shadows, or awkward angles. By making adjustments throughout, you can avoid realizing mistakes only once the shoot is over.

Tip for Success: If possible, shoot tethered to a computer. Real-time feedback allows both you and the subject to make on-the-spot corrections, improving the outcome. This headshot photography tip is particularly useful for catching small details that might otherwise be overlooked.

8. Focus on the Subject’s Facial Features

A primary headshot photography tip is to focus on the subject’s face, which is the main element in a headshot. This means setting the focal point on their eyes, ensuring they’re sharp and clear. Using a shallow depth of field (by setting a low f-stop) helps blur the background, drawing attention to the face.

Tip for Success: By using a blurred background, you can make the subject’s face pop. This effect, known as “bokeh,” is one of the most popular headshot photography tips for creating professional and impactful images. It adds depth and keeps the viewer’s focus exactly where it belongs.

9. Choose the Best Lens for Headshots

Lens choice can make or break a headshot. A vital headshot photography tip is to use a portrait-length lens (between 85mm and 135mm). These lenses capture facial features realistically, avoiding the distortion that can occur with wide-angle lenses.

Tip for Success: Avoid lenses under 50mm as they tend to distort the subject’s face, making it appear wider. This headshot photography tip is essential for creating flattering, true-to-life images that reflect the subject accurately.

10. Prepare with Multiple Location Options

A final headshot photography tip involves planning for location options. Whether you’re shooting in a studio, office, or outdoor space, having a backup location is smart, especially when dealing with unpredictable weather. Each setting can provide a different atmosphere that enhances the headshot’s tone.

Tip for Success: Consider a few location options that suit the subject’s profession. For example, a lawyer might benefit from a plain office background, while a designer may appreciate a more colorful, creative setting. Following this headshot photography tip ensures you’re prepared to adjust if the need arises.

Headshot vs. Portrait Photography: Understanding the Differences

One of the important headshot photography tips is knowing the distinction between a headshot and a portrait. While headshots are tightly framed and focus on the face and shoulders, portraits allow for wider framing, varied backgrounds, and a more personal storytelling approach.

Framing: Headshots feature only the face and shoulders, while portraits allow for broader framing.
Focus Position: Headshots typically have subjects looking straight at the camera, whereas portraits can experiment with off-camera gaze.
Background: Simple backgrounds are ideal for headshots, while portraits can include dynamic, creative backgrounds.
Purpose: Headshots are more formal, and often used for professional profiles, while portraits are versatile and personal.

Conclusion

Headshots can speak volumes about a person’s professionalism, personality, and purpose. By following these headshot photography tips, you’ll have the tools to capture stunning and impactful headshots every time. From defining the tone to choosing the right lens and perfecting the background, each tip plays a role in achieving an exceptional final image.